I just read an interesting report published by Nielsen that examines time spent on multiple Social and Micro Networks. The study compares total minutes in April 2009 compared to April 2008. The results are not as much surprising as they are revealing.
According to Nielsen, total minutes spent on social networking sites has increased 83 percent year-over-year.
Twitter, the social media darling that can never seem to satisfy our insatiable appetite for all things orbiting the Twitterverse, experienced extraordinary growth in the last year with total time spent up by over 3,700%. While currently ranked 5th, Twitter's dramatic groundswell is the most notable on the list followed by Tagged.com, a five year old social network that experienced a 1,000% year over year increase in engagement.
Time spent on Facebook, the popular network that now boasts a $10 billion valuation, increased nearly 700 percent year-over-year, growing from 1.7 billion minutes in April 2008 to 13.9 billion in April 2009.
MySpace clocked in at a very distant second place with just under 5 billion...read the full article
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