Inbox Insanity--the Future of Email Marketing

In a world of ever-changing social media practices, which method of marketing takes the top prize? Is it dependable but a bit more costly direct mail, email which is free but borders on invasive and annoying, texting your message, or blasting out on twitter, blogs or the like.

In a talk given by Jeffrey K. Rohrs at MIMA's event Inbox Insanity--the Future of Email Marketing, Minnesota Interactive Marketing Association, we reviewed the pros and the cons of each medium, and the methods of gaining permissions. In the end, email and direct mail are still the top most accepted methods of targeting your market. With email, however, you must gain permission and it's best to avoid oversaturating your message (aka the barrage of never-ending department store emails we all delete first thing in the morning...)

All enterprise and agency employees responsible for 1) branding / creative services; 2) interactive marketing 3) market research and 4) public relations need to know:

• The latest email marketing best practices
• Emerging technologies
• Future trends in personal, one-to-one marketing

Below is a link to a great talk given by Jeffrey K. Rohrs, Vice President of Marketing for ExactTarget on this subject. To learn more, go to:

http://www.slideshare.net/ExactTarget/inbox-insanity-the-future-of-email-marketing