Facebook, a social media application of marketing, can be more than boasting that you're baking brownies and your kid's first steps on YouTube. It's your opportunity to create fan groups for your business, your charities, and the organizations you belong to. It's a chance to showcase your interests, hobbies and wow, your social connections.
Each person knows on average 250 people. Who do your friends on Facebook know, what businesses are they in? Who do their friends know? Your Golden Goose could be out there right now. Use Facebook to showcase your personality, to build trust and to get your name out there to eventually sell your services and grow your business and ultimately, make more money.
Facebook provides some of the initial "getting to know" you phase we require as individuals before we will trust someone enough to give them business or refer them business. It's an opportunity outside of hockey games, dance class, happy hour and church on Sunday to get to know future clients and potential employees.
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