Wednesday, March 25, 2009

Web Color Chart

FFF
FFF
CCC
CCC
999
999
666
666
333
333
000
000
FFC
C00
FF9
900
FF6
600
FF3
300

99C
C00

CC9
900
FFC
C33
FFC
C66
FF9
966
FF6
633
CC3
300

CC0
033
CCF
F00
CCF
F33
333
300
666
600
999
900
CCC
C00
FFF
F00
CC9
933
CC6
633
330
000
660
000
990
000
CC0
000
FF0
000
FF3
366
FF0
033
99F
F00
CCF
F66
99C
C33
666
633
999
933
CCC
C33
FFF
F33
996
600
993
300
663
333
993
333
CC3
333
FF3
333
CC3
366
FF6
699
FF0
066
66F
F00
99F
F66
66C
C33
669
900
999
966
CCC
C66
FFF
F66
996
633
663
300
996
666
CC6
666
FF6
666
990
033
CC3
399
FF6
6CC
FF0
099
33F
F00
66F
F33
339
900
66C
C00
99F
F33
CCC
C99
FFF
F99
CC9
966
CC6
600
CC9
999
FF9
999
FF3
399
CC0
066
990
066
FF3
3CC
FF0
0CC
00C
C00
33C
C00
336
600
669
933
99C
C66
CCF
F99
FFF
FCC
FFC
C99
FF9
933
FFC
CCC
FF9
9CC
CC6
699
993
366
660
033
CC0
099
330
033
33C
C33
66C
C66
00F
F00
33F
F33
66F
F66
99F
F99
CCF
FCC

CC9
9CC
996
699
993
399
990
099
663
366
660
066
006
600
336
633
009
900
339
933
669
966
99C
C99

FFC
CFF
FF9
9FF
FF6
6FF
FF3
3FF
FF0
0FF
CC6
6CC
CC3
3CC
003
300
00C
C33
006
633
339
966
66C
C99
99F
FCC
CCF
FFF
339
9FF
99C
CFF
CCC
CFF
CC9
9FF
996
6CC
663
399
330
066
990
0CC
CC0
0CC
00F
F33
33F
F66
009
933
00C
C66
33F
F99
99F
FFF
99C
CCC
006
6CC
669
9CC
999
9FF
999
9CC
993
3FF
660
0CC
660
099
CC3
3FF
CC0
0FF
00F
F66
66F
F99
33C
C66
009
966
66F
FFF
66C
CCC
669
999
003
366
336
699
666
6FF
666
6CC
666
699
330
099
993
3CC
CC6
6FF
990
0FF
00F
F99
66F
FCC
33C
C99
33F
FFF
33C
CCC
339
999
336
666
006
699
003
399
333
3FF
333
3CC
333
399
333
366
663
3CC
996
6FF
660
0FF
00F
FCC
33F
FCC
00F
FFF
00C
CCC
009
999
006
666
003
333
339
9CC
336
6CC
000
0FF
000
0CC
000
099
000
066
000
033
663
3FF
330
0FF
00C
C99

009
9CC
33C
CFF
66C
CFF
669
9FF
336
6FF
003
3CC

330
0CC

00C
CFF
009
9FF
006
6FF
003
3FF


Fraction-Decimal Conversion Chart

Quick Reference Chart for Designers:
Fraction
Inches
Millimeters
1/64
.015625
.3969
1/32
.03125
.7938
3/64
.046875
1.1906
1/16
.0625
1.5875
5/64
.078125
1.9844
3/32
.09375
2.3813
7/64
.109375
2.7781
1/8
.125
3.1750
9/64
.140625
3.5719
5/32
.15625
3.9688
11/64
.171875
4.3656
3/16
.1875
4.7625
13/64
.203125
5.1594
7/32
.21875
5.5536
15/64
.234375
5.9531
1/4
.250
6.3500
17/64
.265625
6.7469
9/32
.28125
7.1438
19/64
.296875
7.5406
5/16
.3125
7.9375
21/64
.328125
8.3344
11/32
.34375
8.7313
23/64
.359375
9.1282
3/8
.375
9.5250
25/64
.390625
9.9219
13/32
.40625
10.3188
27/64
.421875
10.7157
7/16
.4375
11.1125
29/64
.453125
11.5094
15/32
.46875
11.9063
31/64
.484375
12.3032
1/2
.500
12.7001

Fraction
Inches
Millimeters
33/64
.515625
13.0969
17/32
.53125
13.4938
35/64
.546875
13.8907
9/16
.5625
14.2876
37/64
.578125
14.6844
19/32
.59375
15.0813
39/64
.609375
15.4782
5/8
.625
15.8751
41/64
.640625
16.2719
21/32
.65625
16.6688
43/64
.671875
17.0657
11/16
.6875
17.4626
45/64
.703125
17.8594
23/32
.71875
18.2563
47/64
.734375
18.6532
3/4
.750
19.0501
49/64
.765625
19.4470
25/32
.78125
19.8438
51/64
.796875
20.2407
13/16
.8125
20.6376
53/64
.828125
21.0345
27/32
.84375
21.4313
55/64
.859375
21.8282
7/8
.875
22.2251
57/64
.890625
22.6220
29/32
.90625
23.0188
59/64
.921875
23.4157
15/16
.9375
23.8126
61/64
.953125
24.2095
31/32
.96875
24.6063
63/64
.984375
25.0032
1
1.000
25.4001

Tuesday, March 17, 2009

Thymes Bath, Body and Home Products Packaging Design


Part of the fun of being a designer is admiring packaging like one would view a sculpture or piece of art. The Thymes line of bath, body and home products continues to have beautiful and original packaging design. The new Naia line is fresh and very organic with the greens. The Essentials line is clean and serene, reminding me of my recent trip to the islands with ocean colors and use of a subtle gradient.

Monday, March 16, 2009

Instant Online Meetings Solutions

Want to share files that are too big to email? Need to have an instant online meeting with a client, group conference call, or schedule an online training? Want to show a client your design work in progress as it is on your desktop?

At Adobe ConnectNow, part of Acrobat.com, is a free service that lets you host an online meeting with up to two other people. (With CS4 applications, this appears under File >Share.

Adobe Acrobat Connect is a $39/mo solution that lets you hold unlimited online meetings with up to 15 people at once.

Adobe Acrobat Connect Pro is Adobe's industrial strength, more expensive solution for large meetings, training sessions and conferences.

Alternative, similar online meeting and file sharing solutions: Yugma.com (a Minneapolis company), and gotomeeting.com.

Saturday, March 7, 2009

How to handle heavy content / ideas for a third tier navigation design on website

Do you have a lot of content for your website's navigation and don't quite know how to handle it in a clean, organized way?

Well, I thought I'd share this interesting drop down third tier style navigation on the visi.com website. It's a nice solution for when you 1) have heavy content to include in your sites navigation, 2) would like to use icons for areas of service, and 3) need to fit more content in a small space without a really long rollover.







Friday, March 6, 2009

Inbox Insanity--the Future of Email Marketing

In a world of ever-changing social media practices, which method of marketing takes the top prize? Is it dependable but a bit more costly direct mail, email which is free but borders on invasive and annoying, texting your message, or blasting out on twitter, blogs or the like.

In a talk given by
Jeffrey K. Rohrs at MIMA's event Inbox Insanity--the Future of Email Marketing, Minnesota Interactive Marketing Association, we reviewed the pros and the cons of each medium, and the methods of gaining permissions. In the end, email and direct mail are still the top most accepted methods of targeting your market. With email, however, you must gain permission and it's best to avoid oversaturating your message (aka the barrage of never-ending department store emails we all delete first thing in the morning...)

All enterprise and agency employees responsible for
1) branding / creative services; 2) interactive marketing 3) market research and 4) public relations need to know:
  • The latest email marketing best practices
  • Emerging technologies
  • Future trends in personal, one-to-one marketing
Below is a link to a great talk given by Jeffrey K. Rohrs, Vice President of Marketing for ExactTarget on this subject. To learn more, go to:

http://www.slideshare.net/ExactTarget/inbox-insanity-the-future-of-email-marketing